Branding and
art direction

Branding and
art direction

Year

2020–2024

Client

Framework Computer Inc

Brand story, creative direction, and design: Anne Reed

Illustrations: Anne Reed and Gaurav Singh

Motion graphics: Gaurav Singh

Photography: John Bradford, Jimmy Derner, Cam Oden, Billy Yarbrough, and Nick Zurcher

Video: Jimmy Derner and Nick Zurcher

About

Framework’s mission is to remake the consumer electronics industry by empowering people with products that are repairable, upgradeable, and better for the planet.

Let’s chat! 🦆

hello@annereed.design

Let’s chat! 🦆

hello@annereed.design

Let’s chat! 🦆
hello@annereed.design

Anne Reed

©2025